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Intellectual Property in the Digital Economy for Small and Medium-sized Enterprise / September 21-22, 2017, Bucharest

The World Intellectual Property Organization (WIPO) in cooperation with the Romanian Copyright Office (ORDA), the Romanian Patent Office (OSIM), and the Romanian American University in Bucharest organizes

Intellectual Property in the Digital Economy for Small and Medium-sized Enterprise


September 21-22, 2017

Thursday, September 21, 2017
9:00-9:30 Opening Ceremony
Welcome addresses by:
Mr. Doru-Adrian Paunescu, Director General of the Romanian Copyright Office (ORDA), Bucharest
Ms. Tatiana Radu, Director of Technical Support and Information Department, the Romanian Patent Office (OSIM), Bucharest
Prof. Univ. Dr. Ovidiu Folcut, Rector, Romanian-American University, Bucharest
Ms. Silvija Trpkovska, Senior Program Officer, SMEs and Entrepreneurship Support Division, World Intellectual Property Organization (WIPO), Geneva
Moderator: Ms. Silvija Trpkovska
9:30-9:50 Overview of Copyright and Related Rights in Romania and their Role in the Digital Era
Speaker: Mrs. Irina Lucan-Arjoca, Deputy Director General, the Romanian Copyright Office (ORDA)
9:50-10:40 The Digital Economy – A Concept and Strategy for the Future
Speaker: Mr. Dean Marks, former Executive Vice President, Motion Picture Association of America, United States of America
Speaker: Mr. Matthew Neco, Professor of IP Licensing Law at Pepperdine University School of Law, United States of America
10:40-10:55 Coffee Break
10:55-11:15 Intellectual Property and Advertising
Speaker: Ms. Constanta Moisescu, Judge Specialized in IP Rights, The Bucharest Tribunal
11:15-11:35 Activities of the European Observatory on Counterfeit and Piracy
Speaker: Ms. Monica Pop, Prosecutor, Representative of Romania at the European Observatory
11:35-12:05 Internet – Digital advertising, image rights and rights of others; Use of image, voice and video advertising; Use of third-party brands on social networks. Parody and free speech. Rights of minors
Speaker: Dr. Andres Guadamuz, Senior Lecturer in Intellectual Property Law, University of Sussex, United Kingdom
12:05-12:30 Questions & Answers session
12:30-13:50 Lunch Break
Moderator: Mrs. Irina Lucan-Arjoca
13:50-14:15 Role and Importance of Intellectual Property for SMEs in the Digital Economy/Era
Speaker: Ms. Silvija Trpkovska
14:15-14:45 EU Copyright Directive: How the Value Gap affects the creative industry in Europe
Speaker: Mr. Ludovico Benvenuti, Director of the European Office, International Federation of Phonographic Industry (IFPI)
14:45-15:10 Coffee Break
15:10-15:30 Cybersecurity risks and other threats associated to unlicensed software
Speaker: Ms. Magda Popescu, Lawyer, BSA/The Software Alliance
15:30-15:50 The audiovisual productions in digital environment
Speakers: Mr. Laurentiu Oprea, Head of Copyright Department, the Romanian National Television (TVR)
Mr. Ion Ionescu, Vice-president, UPFAR-PSPCT
15:50-16:10 Controversial Aspects regarding Domestic Provisions in the field of Online Gambling
Speaker: Prof. Marius Pantea, Phd, “A. I. Cuza” Police Academy, Bucharest
16:10-16:30 Fiscal Aspects in Intellectual Property
Speaker: Prof. Univ. dr. Viorel Ros, Director of the Doctoral School of Nicolae Titulescu University, Bucharest
16:30-16:50 Provocations for music industry within the new context of digital world
Speaker: Mrs. Adina-Mihaela Scriosteanu, Music Industry Association of Romania (AIMR)
16:50-17:10 Cybersquatting – domain names vs. trademarks
Speakers: Mr. Cristian Guia, partener & Ms. Cristina Rosca, Junior Associate, Eversheds Lina&Guia SCA, Romania
17:10-17:30 Questions & Answers session

Friday, September 22, 2017
Moderator: Dr. Mihai Olariu, the Romanian-American University in Bucharest
9:30-10.00 Copyright management on YouTube
Speaker: Mr. Marcin Olender, Google
10:00-10:30 Designing Effective Intellectual Property Management Strategy for a Digital Business (Copyright, Digital Rights Management)
Speaker: Mr. Dean Marks
10:30-10:50 The Hidden Value of Industrial Property
Speaker: Ms. Tatiana Radu
10:50-11:15 Software Patent Protection: Patenting Traditional or Embedded Software and the Problem of Firmware.
Speaker: Dr. Andres Guadamuz
11:15-11:30 Coffee Break
11:30-11:50 A new copyright reform in sight- can we predict the impact for the small Romanian digital businesses
Speaker: Mr. Bogdan Manolea, Executive Director, The Association for Technology Information (ApTI)
11:50-12:10 General considerations on receiving a patent
Speaker: Ms. Miruna Enescu, European Patent Attorney, ROMINVENT
12:10-12:30 Questions & Answers session
12:30-13:30 Lunch Break
Moderator: Mr. Tomasz Liharewski
13:30-14:00 Intellectual Property Issues in International Business
Speaker: Mr. Tomasz Liharewski, Program Officer, Department for Transition and Developed Countries, WIPO, Geneva
14:00-14:40 Intellectual Property Enforcement in the Digital Environment: Copyright, Trademark, Domain Names and Cybersquatting
Speaker: Mr. Dean Marks
Speaker: Mr. Matthew Neco
14:40-15:00 Artists in Digital Environment
Speaker: Mr. Adrian Daminescu, Artist
15:00-15:20 Future of Brands. The extension of the regulations in the tobacco sector upon other industries
Speakers: Ms. Gilda Lazar, Director Corporate Affairs & Communications JTI Romania, Moldova & Bulgaria
15:20-15:40 Coffee Break
15:40-16:00 Extreme Light Infrastructure – Nuclear Physics (ELI-NP) – Legal and Institutional Framework
Speaker: Ms. Raluca Stoicea, Head of Legal and Human Resources Department, ELI-NP
16:00-16:20 Online Press – Quality vs. Quantity
Speaker: Mr. Virgil Munteanu, Executive Director, Evenimentul Zilei
16:20-16:50 Case Studies: Effective Management of IP Assets
Speakers: Representatives of all participant countries
16:50-17:10 Summing-up and Closing Ceremony

Participation in this event is by invitation only.

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